Tomb Raider
We helped Square Enix launch the much-anticipated installment of its wildly popular Tomb Raider video game, “Shadow of The Tomb Raider.” The gameplay trailer was intense. Like, child-sacrifice-and-grizzly-murder intense. And we needed to show fans that the game wasn't just gruesome, but it was also a lot of fun. So we created, Cute Raider, a painstaking shot-by-shot re-make of the terrifying trailer, but with an adorable cast of puppies and kittens.
Pre-Orders Increased 62% in One Week
Cute Raider Doubled the Views of The Original Game Trailer
Cute Raider Went Viral Around The World
Clio Awards, Gold // Cannes Lions, Shortlist // Webby Awards, Winner // Shorty Awards, Winner // Adweek // Ad Age
Cute Raider Trailer
Here’s the full Cute Raider trailer for your adorable viewing pleasure.
Comic-Con Activation
Fans were dying to get their hands on the new Tomb Raider game, so we gave them a chance to preview it at San Diego’s Comic-Con. But, like Laura Croft, they had to overcome some terrifying obstacles first. We created an immersive brand experience that was a massive success, and gained more than 9 million earned impressions.
