Tomb Raider
We helped Square Enix launch the much-anticipated installment of its wildly popular Tomb Raider video game, “Shadow of The Tomb Raider.” The gameplay trailer was intense. Like, child-sacrifice-and-grizzly-murder intense. And we needed to show fans that the game wasn't just gruesome, but it was also a lot of fun. So we created, Cute Raider, a painstaking shot-by-shot re-make of the terrifying trailer, but with an adorable cast of puppies and kittens.
Pre-Orders Increased 62% in One Week
Cute Raider Doubled the Views of The Original Game Trailer
Cute Raider Went Viral Around The World
Cute Raider Trailer
Here’s the full Cute Raider trailer for your adorable viewing pleasure.
Comic-Con Activation
Fans were dying to get their hands on the new Tomb Raider game, so we gave them a chance to preview it at San Diego’s Comic-Con. But, like Laura Croft, they had to overcome some terrifying obstacles first. We created an immersive brand experience that was a massive success, and gained more than 9 million earned impressions.
