Unfinished Legacies
Thousands of teenagers die from fentanyl every month. The dangerous drug is mixed with common pills, and most kids who die, simply accepted a pill from a trusted friend who had no idea that they had a pill laced with fentanyl. Even though kids are dying at an alarming rate, they don’t listen to government warnings about drug use. So we used A.I. to create messages we knew kids would listen to — teenagers who died from an overdose. With the help of their families, we gathered photos and videos of their deceased children, and recreated their likeness. Then we used their social channels to give a warning to their friends, loved ones, and everyone else in their community.
34% YOY Decrease in Fentanyl Deaths in Kansas City
15 Million Earned Impressions
One Last Message
We created realistic footage of three different fentanyl victims who were killed. This was done by working closely with the families of Jordan Coburn, Victor Marmolejo, and Jaden Anderson. Here is one of their messages.
Case Study
This video showcases the technology, and impact, of the “Unfinished Legacies” campaign.