Homeless Listings

Veterans Community Project is a nonprofit that builds housing for homeless vets. We needed to raise awareness, and increase donations, without spending their limited resources. So we targeted affluent Americans looking for a home-away-from-home over Veteran’s Day Weekend. We infiltrated vacation rental sites like Airbnb and VRBO with listings that no one would want: the sobering conditions 30,000+ American vets face every day.

• 600% Increase in Donations

• 10x Increase in Donors

• $0 Production Budget

• $0 Media Budget

Indie Awards, Best in Show // Indie Awards, Gold // Clio Awards, Gold // Webby Awards, Winner // Webby Awards, People’s Choice // Shorty Awards, Winner // Shorty Awards, Winner // Shorty Awards, Audience Honor // DigiDay, Winner // Digiday, Winner // Adage //Adweek