Smoothie King
Fast food is synonymous with greasy burgers and sugary frappuccinos, not healthy smoothies. And we needed to convince hungry people on the go to think of Smoothie King — both for their healthy smoothies, and their newest product: Smoothie Bowls.
Highest Sales Period in 50-Year Company History
+13% YOY Same Store Sales During Economic Downturn
New Product Launch Drove Unprecedented 8% Product Mix
Reggie Awards, Gold // Reggie Awards, Silver // Reggie Awards, Silver // Shorty Awards, Gold // Shorty Awards, Silver // Shorty Awards, Audience Honor // Adweek // Ad Age
A.I. Novel
We launched Smoothie King’s new Watermelon Smoothie by leaning into a summertime tradition: the trashy beach read. But, with no budget, and no time, we leaned into A.I. to create a romance novel that was essentially the world’s longest form ad, that could quench the thirstiest reader.
646 Million Earned Impressions
$0 Media Budget
Adweek’s A.I. Campaign of The Year // Reggie Awards, Gold // Adweek // Ad Age
The No-Hander
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