Smoothie King
Fast food is synonymous with greasy burgers and sugary frappuccinos, not healthy smoothies. And we needed to convince hungry people on the go to think of Smoothie King — both for their healthy smoothies, and their newest product: Smoothie Bowls.
Highest Sales Period in 50-Year Company History
+13% YOY Same Store Sales During Economic Downturn
New Product Launch Drove Unprecedented 8% Product Mix
A.I. Novel
We launched Smoothie King’s new Watermelon Smoothie by leaning into a summertime tradition: the trashy beach read. But, with no budget, and no time, we leaned into A.I. to create a romance novel that was essentially the world’s longest form ad, that could quench the thirstiest reader.
646 Million Earned Impressions
$0 Media Budget
Adweek’s A.I. Campaign of The Year
The No-Hander
McDonald’s was the main sponsor of a gaming competition, but we won the day by letting gamers enjoy a nutritious meal without taking their hands off the controllers.
