Thrift Score

We convinced Gen Z to shop at the real Salvation Army by creating a digital one.

We discovered that Gen Z spends an outrageous amount of money on digital clothes. It’s a $50 Billion industry. It’s so expensive that many gamers simply can’t afford it. So, we opened the first-ever thrift store for video game clothing. Our virtual store operated just like an IRL Salvation Army — allowing gamers to score vintage finds, and name-brand donations, at thrift store prices. And, of course, we let them clean out their digital closets by making donations. Gamers couldn’t get enough. The Thrift Score saw nearly 1 million shoppers every single day, and we immediately outperformed all other games and experiences on Roblox.

• Nearly 1 Million Daily Shoppers

• Gamers Spent More Time Thrifting Than Playing Any Other Roblox Game

• 60% of New IRL Customers Were From Gen Z